The LVHRD Vending Machine Challenge

 

Recorded Live 10/17/05

Part 1: Red Rockwell vs. Counts Media



Part 2: J. Walter Thompson vs. NYC Ballet

 

 

The Vending Machine Challenge was the first-ever competitive eating event in which teams were charged with the task of eating the contents of a Vending Machine in the shortest time possible. Not just a standard eating event, the Vending Machine Challenge tested the eating strategy, purchasing dexterity, and physical endurance of each contestant involved. Produced by the LVHRD Foundation and sanctioned by the Global League of Competitive Consumption, the Vending Machine Challenge is the first step in a global eating craze where man battles machine... and wins!